ATTA is a membership association of companies involved in tourism throughout Africa and the Indian Ocean Islands. The Chief Executive administers the Association from offices located in the United Kingdom.
Widely recognised as "A voice for Africa", Atta represents its members and African tourism interests at the highest levels, in a continuing dialogue with many tourism ministries, tourist authorities and associations across the African continent.
Atta represents the African tourism industry on many international committees and councils including World Travel Market, PURE, and the British Foreign Office.
Atta also represents Africa on the Madrid based United Nations World Tourism Organisation (UNWTO) Tourism Emergency Response Panel.